Bookmark this page for NASCAR ratings as another year of racing is officially underway! And a lot of that will be dictated by the penetration levels that are there at the time of the year. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. liability for the information given being complete or correct. Coliseum and then well run the Daytona 500 the week after the Super Bowl. - Xfinity Series Toby Christie - April 26, 2023 NASCAR average TV audience in the US 2019 | Statista Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. For us, we are a linear TV property today. NASCAR at Dover live race results, updates, highlights from rain NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for The 2013 Daytona 500 that was because of Danica Patrick. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. The Great Recession that swept across the landscape starting in 2008 changed everything. Overall, NASCAR's viewership as an individual motorsport has been in decline. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. TV viewership of major racing series US 2022 | Statista But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. For comparison, the NHRA event saw an average of 458,000 viewers. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. Friday's NASCAR Truck Series race was also broadcast via FS1. The news sort of heads downhill from there. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Certain segments of fans, and media, began to cry that sky was falling. Without this postponement, NASCAR's average viewership is up 3% in 2020. Ryan Truex wins his first NASCAR national touring race at Dover ET start time, and was probably two points off the season average based on where we expected that to be. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. 1979-2004 numbers from Sports Business Daily 2.16.2005. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? Where Did All The NASCAR Fans Go? - Forbes He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. (2022). The ideal entry-level account for individual users. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Opinions expressed by Forbes Contributors are their own. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Sports on U.S. TV - Statistics & Facts | Statista It brought a household rating of 2.33 for FOX. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. What time does the NASCAR race start today? TV schedule, channel - MSN Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. That race had 1,279,000 viewers with a rating of 0.72. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). With all the different metrics used to measure a sport these days however, it can be complicated. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); Please do not hesitate to contact me. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. Daytona 500 ratings hit all-time low after long rain delay Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. NASCAR has been down for the eighth . Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. April 29, 2023 at 3:55 PM. Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. Use Ask Statista Research Service. Find your information in our database containing over 20,000 reports. The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. NASCAR Is Better Than Ever, but Why Is No One Watching? They do. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. Because that race is so large from a viewership perspective, youre talking about nine million viewers. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. . The only potential exception to that at the end of their season will be the NFL. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. NASCAR viewership numbers are out; outscores all other - Sportskeeda In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. A paid subscription is required for full access. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. NASCAR still attempts to do the best it can when it comes to getting the word out. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. The ESPN and ABC broadcasts increased 26% and 8% respectively . Business Solutions including all features. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? Is that directly because of television and trying to capture more viewers? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. As soon as this statistic is updated, you will immediately be notified via e-mail. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). The truth was of course far from that. When the TV ratings came in, NASCAR looked to have lapped the field. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. It's peak viewership was 10.1 million viewers. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. Related: NASCAR ratings on big rise compared to recent years in 2022. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. Along with that came an all-important metric: the Nielsen ratings. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Motor Speedway. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Not only in the business world, but in all sports as well. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo I have been around and covered NASCAR for over two decades. NBC was up from an advertising perspective; it has been years since that has been the case. There is a lot of tradition in these race lengths. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. NASCAR will for sure be even better next year. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. This statistic is not included in your account. NASCAR: Why are TV ratings down this year? Vote in our poll, here! But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. Going against the NFL in the fall can be a tough proposition. You need at least a Starter Account to use this feature. NASCAR ratings: Cup Series viewership numbers in 2023 - Sportsnaut The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. Required fields are marked *. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Daytona 500 Ratings History (1979-present) - Sports Media Watch Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. The statistic depicts the average national TV viewership in the U.S. for selected motor . Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. ET We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. NASCAR at Dover live updates, highlights from 2023 race NASCAR ratings on big rise compared to recent years in 2022 The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. Please logout and login again. We needed them in 2020. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. It was a successful year as the sport averaged over three million average viewers per race. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Fair to say midweek races are probably an idea thats come and gone? And those ways that didnt always involve traditional broadcast TV. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! And the last one was Talladega (in October). However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. In terms of tier one sports properties, he said. There is only up to go from here and that is a good thing. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Last year, Indys start time was 1 p.m. (Nielsen estimates from ShowBuzz Daily 4.25). It's also down from March 2019 numbers. Learn more about how Statista can support your business. Daytona 500 TV audience has declined roughly 47% from 2013-2022. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting If you are an admin, please authenticate by logging in again. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. What does that present for NASCAR in terms of going out and trying to capture an audience? There can be more done to increase these playoff numbers too. Please do not hesitate to contact me. Get in touch with us. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). ET; it will have a start time of 3 p.m. next year. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. Surprisingly, NASCAR has also outshined other sports. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership.
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